Today, I am excited to announce an important, critical step forward in the U.S. Food and Drug Administration's efforts to bring about farm-to-table traceability in our food supply.

The FDA has proposed a new rule that lays the foundation for the end-to-end food traceability across the food industry that we'll be working toward over the next decade as part of the New Era of Smarter Food Safety initiative. When we say traceability, what we are really talking about is the ability to track a food at every step of the supply chain. While limited to certain foods, this proposed rule would create a first-of-its-kind standardized approach to traceability recordkeeping, paving the way for industry to adopt and leverage more digital, tech-enabled traceability systems both in the near term and the future.